Exercise: Cheaper Than Therapy (And Cocaine)

People piss us off.  We feel stuck and unsatisfied.  We have so much to do that we end up doing nothing at all, which leads to excuses that perpetuate the cycle.  This week, my excuse was writer’s block.  Between work and unnecessary distractions, it seemed like I was unable to come up with any new ideas (at least any that would be worth your time to read).  So I did what I’ve always done when I’m confused, excited, or angry: I put myself through a grueling workout.  It wasn’t until I was halfway through my routine at the gym that realized I needed to write about the benefits of strenuous exercise.

The key word here is strenuous – not flitting around from machine to machine or doing a few minutes on the elliptical.  Instead, take the long way on your run.  Do an extra set of squats.  By pushing your physical limits, frivolous distractions and problems that weigh you down trickle away. 

You got in a fight with your boyfriend today?  Run another mile.  Your coworker made fun of you?  Do another rep.  You can’t come up with an idea for your next project?  Swim another lap.  When you finish, you’ll be amazed how physically, mentally, and emotionally refreshed you are.  Exercise is the figurative reset button on our day-to-day lives.

You’ve probably heard of runner’s high; it’s a real thing.  The good news is that it’s not limited to running.  When exercising intensely, the body releases endorphins, the same chemicals that produce euphoria similar to the effects of opioids.  Although opioids are often abused with substances like cocaine, they are prescribed by doctors to inhibit pain and combat addiction.

So yes, instead of going to Alcoholics Anonymous or snorting coke, you can get the same effect by running hill repeats.  It’s cheaper, too.

Yes, I quit my collegiate athletic career, but I set a strict workout regimen for myself.  It may not be as demanding as Division I track, but I push myself as hard as my body will allow.  There is a perverse sense of pleasure derived out of pushing yourself to the point of exhaustion, knowing that you’re sharpening your body as well as your mind in the process.

Often the best ideas come when we are in the middle of a strenuous run or a lengthy swim.  All the thoughts that were once clumped together seem to sort themselves out.  This is because there’s nothing else to dilute them.  It’s you versus yourself, which can be frightening for some people until they realize it’s exactly what they need to take their productivity to the next level. 

As the best-selling author Ryan Holiday notes, “All exercise is cathartic.”  Instead of ignoring our obstacles and agitations, exercise forces us to confront them head-on, and ultimately leads to a sense of psychological relief through the expression of those emotions to ourselves.

On a lighter note, exercise gives us that daily dose of self-accomplishment that we desperately attempt to fill with Netflix, Facebook, and made-up chores.  By waking up each day with a physical goal that must be achieved, you are forced to hold yourself accountable.  Write it down, and once you meet your quota for the day, cross it off your list and do it again tomorrow. 

But the journey has no destination.  Unless you’re training for a competition, exercise is not a means to some vague end.  It doesn’t need to be justified once it becomes a habit.

People that exercise habitually don’t do it because they’re ultra-disciplined, they do it because it’s a regular part of their life like eating or sleeping; it feels good.  They crave lifting weights or going for a run because it frees them.  That’s why you never see a bodybuilder complain about going to the gym.  For lack of a better term, it becomes an addiction – a positive one though.

Oh, and when you think it gets too hard, consider the person who isn’t able-bodied and how badly they would want to trade their circumstances for the temporary pain you feel during a tough workout.

Strenuous exercise is my therapy.  The fleeting pain that it necessitates pales in comparison to the productivity and mental decompression that follows.  I love the struggle.  It’s what allowed me to write this, and it’s why I’m going to take on another workout right now.


Dominic Vaiana studies writing and media strategy at Xavier University.  He founded a campus newspaper and later went on to advise, ghostwrite, and edit for colleagues and startups.  His biweekly newsletter with his personal articles, essays, interviews, and book recommendations, can be found here. For any questions or comments, email dominicvaiana@gmail.com.

Meet The Media Guru Behind Some Of Today’s Best-Selling Authors

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You’ve probably never heard of Michael Tunney.  In fact, some authors and entrepreneurs may not want you to hear about him – he’s their secret weapon.

Trained under the controversial media strategist and author Ryan Holiday, Michael is a media mastermind who works behind the scenes to get epic amounts of publicity for his clients.  Although he can’t disclose all of his work, some of the most notable projects he’s worked on include James Altucher’s Choose Yourself (which sold over 40,000 copies in its first month), Robert Greene’s Mastery (a New York Times bestseller), and Ryan Holiday’s The Obstacle Is The Way (which has sold over 100,000 copies and is widely popular among professional athletes).

I discovered Michael after reading Ryan Holiday’s acknowledgements in his most recent book Ego Is The Enemy and was fortunate to strike up a conversation with him recently.  Michael does much of the same work that I enjoy, most notably writing.  I even found out that his father and brother went to Xavier University, where I’m currently a student.

As you can imagine, I had a million questions for Michael and wanted to ask him things that would particularly interest readers.  But before we get into the good stuff, here’s Michael Tunney at a glance:

Current gig: Product Developer at Social Triggers & Founder of Lost Context Media

Location: Los Angeles

Favorite hobby: Exploring LA, been here for about six months

Music of choice: White guy rock (Wilco, Pearl Jam, Jason Isbell, etc.)

One word that best describes you: Knowledgeable

One person you’d love to meet: Eddie Vedder

You originally started a career in law before launching bestselling book campaigns and exploring your writing career—how did you get into the business you’re in today?

I got the stones to leave the law about two years into practicing, but I should have dropped out of law school when I had the chance. For anyone thinking about going to law school, don’t. For why, read this or this.

I had moved to Austin with my girlfriend at the time, working a meaningless job at smaller firm. I was desperate and looking for a way out because I knew I didn’t want to end up miserable, like every single middle-aged lawyer I’d ever met. I was also basically destitute.

On a lark I emailed two authors, Camille Sweeney and Josh Gosfield, who were coming out with The Art of Doing and looking for unpaid interns. I did some marketing work for them and then emailed Ryan Holiday, who’s blog I’d been following for a while. After a series of emails and a phone call, he had me meet one of his mentors in Austin, Tucker Max, to make sure I wasn’t a serial killer. I think the next week I was interning for Brass Check and it went from there.

People typically consider careers in marketing or writing to be broad or vague – what makes your work unique?

Job titles in marketing have become almost purposely vague, which comes along with specialization. Like any other business, you have to learn the language of that niche to look like you fit in or know what people actually do.

I can’t sit here and say my work is unique, but I do have a knack for writing in other people’s voices in a way that resonates with their ideal audience (95% of my writing work is ghostwriting).

You write a lot about “hustling” and carving a path – what do you feel that young people today are doing wrong or could improve upon career-wise?

I regularly refer to my “career” in my twenties as a dumpster fire, and transitioning out of law in my mid-twenties was a nightmare. So as someone who has been at the bottom of the barrel career-wise, I’ve learned it is essential not to lose hope or stop believing in yourself.

I’m not a religious person and just typing “believe in yourself” makes me cringe, but without some faith that things will get better, its going to be nearly impossible to take action and have the confidence to take risks.

Other than that, be generous and give to other people. It’s not always the natural impulse when you are looking for a job because you’re most likely thinking about being able to pay rent. But acting selfish or entitled just doesn’t work. Give, give, give and you’ll be paid back in ways you can’t see in the moment.

Don’t be afraid to reach out to people you look up to or think you could be of service to. Every time I’ve done it something good has come my way, even if it was just lessening the fear of rejection by sending the damn email.

Finally, don’t be so afraid. There is nothing to be afraid of. So be bold, be assertive, ask the dumb questions, and get out of your own head and do shit.

 You’ve had success with some of the top authors in the world such as Robert Greene, James Altucher, and Ryan Holiday – do you have clients knocking your door down trying to get you to work for them?  How many clients do you currently have?

I only take on a few clients every month, so it’s usually about choosing the right projects and making sure there’s a good fit for the client. I consider myself very lucky to be very busy.

Who would you love to work for but haven’t yet been able to?

I’ve been pretty lucky to work with some hard working people who know what they’re doing and taught me a lot. Maybe working for a great show runner like David Simon or Vince Gilligan.

 What should we expect to see in the next few years from Michael Tunney?

Getting more of my own writing out in the blood stream. My current poor excuse is that I’m too busy with my other work, but we both know that’s a lie.

 How can people get in touch with you and follow your work?

My email is michaelatunney@gmail.com, my website is michaeltunney.com and Lost Context Media can be found here. Oh, and I’m on Twitter @mike_tunney.

Along with my writing, I send my newsletter subscribers some book recommendations twice a month – do you have any book recommendations of your own?

I’m currently reading What I Talk About When I Talk About Running by Haruki Murakami. I’m not a runner, but there’s a lot of stuff in here about the mind of a writer that’s pretty good.


Dominic Vaiana studies writing and media strategy at Xavier University.  He founded a campus newspaper and later went on to advise, ghostwrite, and edit for colleagues and startups.  His biweekly newsletter with his personal articles, essays, interviews, and book recommendations, can be found here. For any questions or comments, email dominicvaiana@gmail.com.